Top Destinations for ‘Slow Travel’ and Authentic Experiences

A Booking.com survey reveals travelers prioritize authenticity and sustainability, as 47% seek local connections in less-traveled areas and 53% favor eco-friendly accommodations with natural elements like green spaces.

A 2023 American Express study found 85% of respondents want to travel to destinations where they can genuinely engage with local culture, and 78% are interested in vacations that benefit local communities.