These Are The Top 5 Most Popular European Destinations For U.S. Travelers This Winter  

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Europe is like a magnet for Americans, especially in the summer months when, in some hot spots, it can feel like the American tourists outnumber the locals.  

And it’s easy to understand why. Europe crams so many cultures, cuisines, and historical attractions into a relatively small geographic space that it makes the perfect travelers’ playground.  

But travelers-in-the-know are avoiding the crowds and heat of Europe in the summer, and visiting during the winter months instead.  

The atmosphere is different, the vibe more relaxed, and, dare I say, tourists are welcomed more warmly, too.  

So where are they going? According to research by Allianz, these are the top 5 most popular European destinations for U.S. travelers this winter:  

5. Dublin, Ireland  

The popularity of Dublin as a winter vacation destination has exploded this year, jumping to 5^th most popular destination from last year’s position as 7th most popular.  

If you’ve always imagined getting cozy by the roaring fire of a traditional Irish pub, then winter is the perfect time to do it.  

And although the weather can be a little dreary, the longer nights and shorter days means that the nightlife in Dublin in the winter months is exceptional. For example, St Patrick’s Cathedral hosts live music and gigs throughout November, and the 3Olympia Theater dedicates itself to comedy in January.

If you’re looking for a little festive cheer then from October 24 ‘til January 5, Dublin Zoo will host its famous Wild Lights Nights.  

This is a spectacular display with illuminated installations that you can enjoy as you move between the enclosures of the zoo. Entry costs 24.50 euros ($26) per person.  

4. Rome, Italy  

The Eternal City is one of the most popular cities in Europe during the summer months, with local authorities even introducing a ticket system to visit the Trevi Fountain in a bid to control the crowds.  

But in the winter the crowds are gone and you can explore this living museum at your leisure. Temperatures are mild and you’ll find there are plenty of sunny days too.  

The culture, architecture, and cuisine that the city is famous for are just as enjoyable in the winter as in the summer – perhaps more so. But the winter months also have their own unique charm.  

Between December and February you can visit the Grinzing Village at Piazza Adriana and enjoy outdoor ice skating with a festive feel. There’s no need to pre book, you can just turn up!  

On January 5 and 6 the Romans celebrate the legend of Befana, the witch who brings gifts. This is a great time to be in the city as there’s a carnival and a parade of over 100 people dressed in period costume.  

3. Madrid, Spain 

Madrid is one of the best Spanish cities to visit in winter. Crisp with a chill in the air and clear blue skies you can top up your vitamin D and explore this fascinating hot spot.  

During November and December Madrid boasts Christmas markets, pop up ice skating rinks, and ornate nativity scenes.

Don’t miss the Christmas market in the Plaza Mayor, which has been attracting visitors since the 17th century.  

If you want to escape from cold or rain, head into the Prado Museum. One of the most fascinating galleries in Europe for art lovers, you can find pieces by Goya, Velázquez  , and El Greco here. From October 15 – February 6 there is a special exhibition dedicated to the work of Reubens. 

General admission costs 15 euros ($16) per person.  

2. Paris, France 

If you’re hoping to visit Paris without breaking the bank then winter is the best time to choose. Hotel prices drop considerably.

The weather is cold, and often wet, but the city is still charming and the crowd level is much lower too.  

From November onwards, the city is sprinkled with Christmas trees, lights, and decorations. On rainy days take the opportunity to explore the art in the Louvre or the Palace of Versailles. 

If you love to shop then visit in January for Les Soldes. My favorite time to be in Paris! Unlike in the U.S. or the UK when stores seem to have permanent sales, in France there are only 2 official sale periods. The first of these runs from Janaury 10 – February 6 and is a great time to bag a bargain!  

1. London, England 

It should come as no surprise that London is the most popular European destination for U.S. travelers this winter.

London was also the most popular European destination for U.S. travelers last winter!  

I’ve mentioned before that winter is my favorite time of year to visit London. The incredible light displays, festive atmosphere, and the chill in the air all create a wonderful experience. 

Some of the best things to do in London in winter include visiting the museums and galleries, wandering along the South Bank to see the lights, and for a taste of Christmas visit the Hyde Park Winter Wonderland. This opens from November 21 ‘til January 5 and entry tickets cost from £5 ($6) with additional charges for activities such as ice skating.  

For traditional Christmassy foods, take a walk to Borough Market. This is London’s oldest and largest food market, and although it does have a reputation for being overrun with tourists (especially in the summer) the quality of the food here is excellent.  

Like Dublin, London in winter is a great place to cozy up in a pub with a pint. Try the Grazing Goat in Marylebone or the The Anglesea Arms by Ravenscourt Park. This has an open panelling and roaring fire, creating an authentic British pub feel.  

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