Italy, Spain, Germany, Norway and Estonia Rank Among the Most Popular European Travel Destinations for 2025

Tuesday, November 19, 2024

As we step into 2025, travelers are seeking destinations that combine cultural richness, historic charm, and unique experiences. This year, cities in Italy, Estonia, Spain, Norway, and Germany are emerging as top choices for those looking to explore Europe in a fresh and exciting way. These cities have captivated travelers with their distinct identities—whether it’s the coastal allure of Reggio Calabria, the artistic energy of Tartu, the Moorish elegance of Córdoba, the Arctic adventures of Tromsø, or the cultural revival of Stuttgart. Packed with diverse attractions and unforgettable experiences, these destinations are redefining European travel trends and offering something extraordinary for everyone.

Travel in 2025 is all about discovering hidden gems, vibrant cities, and unique cultural experiences. Skyscanner’s latest report highlights a surge in interest for some of Europe’s lesser-known yet awe-inspiring destinations. These happening hangouts have enjoyed the biggest increases in searches over the past 12 months. Travelers are trading crowded hotspots for cities that blend history, culture, and modern charm, promising unforgettable experiences. Here’s a deep dive into the most trending European cities for 2025, complete with travel tips, city highlights, and tourism figures.

Reggio Calabria, Italy

Reggio Calabria, the most populous city in Calabria, sits at the tip of Italy’s “boot.” Facing Sicily across the Strait of Messina, this coastal city offers breathtaking views, a rich cultural heritage, and a slower pace that lets you soak in its authentic Italian charm.

Reggio Calabria has experienced an astonishing 541% increase in searches, making it the most popular trending destination in Europe for 2025. This surge is driven by the introduction of budget flights, which have opened the door to this coastal city’s unique charm. Travelers are increasingly drawn to Reggio’s picturesque seaside setting, cultural treasures like the Riace Bronzes, and its easy access to Sicily, turning it into a must-visit destination for those seeking a less crowded Italian experience.

Why It’s Trending:
Budget airlines have introduced new routes to Reggio Calabria, making it easier than ever to explore southern Italy. The city’s tranquil atmosphere and stunning seascapes are drawing travelers looking for an escape from busier Italian destinations like Rome or Venice.

In 2023, Italy welcomed over 134 million international tourists, a 13.4% increase from the previous year. Southern regions like Calabria have seen a notable rise in interest as travelers seek quieter, more authentic experiences.

What Makes Reggio Special:
Reggio Calabria is home to the famous Lungomare Falcomatà, often described as “the most beautiful kilometer in Italy.” This palm-lined promenade is perfect for an evening stroll while enjoying views of Sicily. The National Archaeological Museum of Reggio Calabria showcases ancient artifacts, including the Riace Bronzes, two stunning Greek warrior statues.

Must-Do Experiences:

• Relax on the golden sands of nearby Tropea Beach, known for its crystal-clear waters and dramatic cliffs.
• Take a ferry to Sicily for a day trip, exploring Taormina or Mount Etna.
• Savor local delicacies like ‘nduja, a spicy spreadable sausage, and desserts infused with bergamot.

Tartu, Estonia

Tartu, nestled in eastern Estonia, is a city of contrasts where centuries-old traditions meet youthful innovation. As the country’s second-largest city, Tartu is known for its lively university atmosphere, artistic flair, and rich history.

Tartu, the second-largest city in Estonia, has seen a remarkable 294% growth in searches over the past year. Its designation as the European Capital of Culture for 2024 has sparked worldwide interest, with visitors eager to explore its vibrant arts scene, historic architecture, and creative festivals. The city’s balance of academic heritage and youthful energy has solidified its reputation as a cultural and intellectual hub, driving this dramatic rise in popularity.

Why It’s Trending:
Named the European Capital of Culture for 2024, Tartu is basking in the limelight. Its designation has brought a wave of new cultural events, installations, and festivals, making it a magnet for travelers seeking immersive experiences.

What Makes Tartu Special:
Tartu’s Old Town is a delight to explore, with colorful 18th-century buildings and cobblestone streets. The University of Tartu, one of Europe’s oldest, dominates the city with its neoclassical architecture and botanical gardens. The Estonian National Museum offers a fascinating look at the country’s history and folklore.

Estonia welcomed over 3.1 million international visitors in 2023, with Tartu emerging as a cultural hotspot for both locals and international tourists.

Must-Do Experiences:

• Walk along the Emajõgi River, stopping at riverside cafes to soak in the tranquil vibe.
• Dive into Tartu’s artsy side with its street art, galleries, and cultural hubs.
• Attend one of Tartu’s renowned festivals, which showcase local music, theater, and food.

Córdoba, Spain

Córdoba is a city where history and culture collide. Nestled in the heart of Andalusia, it boasts one of the most stunning architectural marvels in the world: the Great Mosque-Cathedral. Córdoba’s narrow streets, filled with the scent of jasmine and orange blossoms, transport you to another time.

Córdoba has captured the attention of global travelers, with a 133% increase in searches highlighting its growing appeal. Known for its historic landmarks like the Great Mosque-Cathedral and its flourishing culinary scene, this Andalusian gem is increasingly recognized as both a cultural and foodie paradise. Visitors are flocking to its flower-filled courtyards, flamenco performances, and historic streets to experience the authentic spirit of southern Spain.

Why It’s Trending:
Córdoba has long been a favorite for history lovers, but its reputation as a foodie destination is growing. Its authentic Andalusian cuisine and lively flamenco culture are pulling in new waves of travelers.

What Makes Córdoba Special:
The Great Mosque-Cathedral (Mezquita) is the city’s crown jewel, with its mix of Islamic and Christian influences. Stroll through the Juderia (Jewish Quarter), a labyrinth of cobblestone streets and flower-filled patios. Don’t miss the Roman Bridge, a picturesque spot for sunset views over the Guadalquivir River.

Spain welcomed over 85 million international tourists in 2023, making it one of the top tourist destinations worldwide. Córdoba continues to shine as a key contributor to Andalusia’s thriving tourism sector.

Must-Do Experiences:

• Indulge in salmorejo, a creamy tomato-based dish, at a local tavern.
• Attend a flamenco performance to feel the soul of Andalusia.
• Explore the Alcázar de los Reyes Cristianos, a fortress with exquisite gardens.

Tromsø, Norway

Tromsø, the “Gateway to the Arctic,” is an otherworldly destination. Located above the Arctic Circle, this Norwegian city is a hub for adventure and natural wonders, offering unparalleled views of the Northern Lights and access to Arctic wildlife.

Tromsø, often referred to as the “Gateway to the Arctic,” has enjoyed an 85% rise in searches as more travelers embrace the allure of astro-adventures. The city’s reputation as one of the world’s premier locations to witness the Northern Lights, coupled with its Arctic wildlife tours and snowy landscapes, has positioned it as a top destination for those seeking natural beauty and thrilling outdoor experiences.

Why It’s Trending:
With the rise of “Astro Adventure” tourism, Tromsø has become a dream destination for travelers chasing the aurora borealis. Its unique blend of natural beauty and outdoor activities makes it a top pick for adventure seekers.

What Makes Tromsø Special:
The Arctic Cathedral, with its striking design, is a must-see. Visitors flock to Mount Storsteinen, accessible by cable car, for panoramic views of the city and fjords. The Polaria Aquarium is perfect for learning about Arctic wildlife.

Norway hosted over 5.6 million overnight stays by international tourists in 2023, with Tromsø standing out as a top destination for nature lovers.

Must-Do Experiences:

• Embark on a Northern Lights safari for an unforgettable display of nature’s magic.
• Go dog sledding or snowmobiling across Tromsø’s snowy landscapes.
• Warm up with a bowl of reindeer stew, a local Sami delicacy.

Stuttgart, Germany

Stuttgart, in southwestern Germany, is shedding its industrial image to embrace its rich cultural and culinary offerings. Known as the birthplace of Mercedes-Benz and Porsche, this city is a perfect mix of modern innovation and old-world charm.

Stuttgart has seen a notable 70% increase in searches, reflecting a renewed interest in this southwestern German city. Once primarily known for its industrial heritage, Stuttgart is now attracting attention for its cultural revival, vibrant culinary scene, and picturesque vineyards. Hosting the European football championships in 2024 has also shined a spotlight on the city, boosting its global visibility and appeal to travelers.

Why It’s Trending:
Hosting the European football championships in 2024 brought Stuttgart into the spotlight, with its unique blend of automotive history, green spaces, and wine culture now drawing more travelers.

What Makes Stuttgart Special:
The Mercedes-Benz Museum and Porsche Museum are must-visits for car enthusiasts. Stuttgart is also surrounded by lush vineyards, offering wine-tasting tours and scenic walks. The Wilhelma Zoo and Botanical Garden is a great spot for families.

Germany recorded over 39 million international arrivals in 2023, with Stuttgart benefiting from increased attention due to high-profile events and its cultural revival.

Must-Do Experiences:

• Dine on Swabian specialties like Maultaschen (stuffed pasta) and Spätzle (egg noodles).
• Explore Schlossplatz, the city’s central square, bustling with shops and cafes.
• Tour nearby vineyards and sample Riesling wine, a regional favorite.

The Rise of Alternative Destinations

Travelers in 2025 are turning to smaller, lesser-known cities for unique and meaningful experiences. These destinations—rich in culture, history, and charm—are rewriting Europe’s travel map. From Reggio Calabria’s coastal allure to Tromsø’s Arctic adventures, these cities offer something for everyone.

As 2025 unfolds, it’s clear that travelers are redefining the way they explore Europe. Cities in Italy, Estonia, Spain, Norway, and Germany are stepping into the spotlight, offering a mix of timeless charm and fresh experiences. From the coastal beauty of Reggio Calabria to the cultural vibrancy of Tartu, the historic wonders of Córdoba, the Arctic allure of Tromsø, and the innovative spirit of Stuttgart, each destination offers something truly unique.

2025 is all about discovering the road less traveled, embracing hidden gems, and immersing yourself in the authentic heartbeat of Europe. Whether you’re seeking history, adventure, cuisine, or art, these trending cities promise to make your 2025 travels unforgettable. So pack your bags, let curiosity guide you, and get ready to create memories in Europe’s most exciting destinations. The journey awaits!