Women Are Rethinking Their Travel Plans in 2025 — And Embracing New Destinations With Intention

Women are travel’s primary decision-makers

It’s well known that women are travel’s primary decision makers. In fact, our recent “Invisible No More” study showed that women over 50 make a whopping 98 percent of all travel decisions in their household and take on average three trips a year.

Canadian traveller Nat Hagn, who recently moved from Montreal to Vancouver Island, says she was very eager to visit the U.S. this year, but now she’s planning to stay in her own backyard.

“I’m planning a mid-summer visit to Calgary for a music festival,” she says. “Maybe in the fall, I’ll do an epic cross-Canada road trip.”

Similarly, Canadian Jo Anne Wilson had plans to visit Florida and Arizona to stay with friends but has changed her plans. Instead, she’ll stay in Canada and head to Europe.

“I cancelled both trips and am using that money on a trip to the Maritimes,” Wilson says. “I’m planning a trip to several parts of Europe in 2026. I love so many parts of the US, having travelled there since my childhood. I’ve been to 42 of the states and to Puerto Rico. Sadly, at 76, I wonder if I will ever visit the United States again.”

Some Americans agree with this strategy. 

“As an American, I’m really glad to see people opting out of travel to our country right now,” says Rebecca H. “Spend your money elsewhere and preserve your safety by not dealing with our customs and immigration agencies. I plan to support my own state’s economy and hope to take a previously unplanned trip to Canada this year.”

“I am an American and devasted by what is happening in our own country,” says American Anne Bunting. “I plan to go out of the country this year.’

Find travel ideas in our Women’s Guide to Europe here.