US Solo Travel Market Size, Share | CAGR of 12.6%.

Report Overview

The US Solo Travel Market size is expected to be worth around USD 311.6 Billion by 2034, from USD 95.1 Billion in 2024, growing at a CAGR of 12.6% during the forecast period from 2025 to 2034.

The US Solo Travel market has experienced significant growth in recent years, driven by evolving consumer behavior and changing perceptions about independent travel. Solo travel is increasingly popular, with many individuals opting to explore the world on their own.

According to Skyscanner, 54% of travelers have considered taking a solo trip in 2024, highlighting the strong interest in solo travel. This trend is particularly prominent among women, with 72% of American women reported to be taking solo journeys, as per Solo Traveler World.

Interestingly, solo travelers in the US often prefer domestic destinations, with 41% of solo travelers choosing to stay within the US for their first solo trip (Photoaid). This shift in preference is reflected in the market’s diversification and the growing number of travel providers offering tailored services for solo adventurers.

The US Solo Travel market is poised for continued growth, fueled by the increasing number of solo travelers and evolving consumer preferences. A key driver of this growth is the growing demand for personalized and unique travel experiences, with travelers seeking more flexible and self-paced journeys.

According to Squaremouth, 53% of solo travelers plan to spend more than $3,000 on their next vacation, reflecting the high-value nature of this market segment. Additionally, 39% of solo travelers estimate their trip costs between $1,000 and $3,000, showing that solo travelers are willing to invest in quality experiences.

The government has shown growing interest in supporting the tourism industry, including solo travel, through various initiatives to boost domestic travel. Regulations surrounding safety, accessibility, and sustainable travel options are being refined to ensure solo travelers have a positive and secure experience.

Opportunities for travel companies to cater to this growing demand include offering specialized services, such as solo traveler discounts, customized itineraries, and enhanced safety protocols. This creates a vibrant market for businesses in the travel sector, from accommodation providers to transportation and tour operators, to develop targeted offerings that meet the specific needs of solo travelers.

As consumer interest in solo travel rises, the market is also witnessing a shift in how travel businesses operate. From advanced digital platforms for booking and itinerary planning to services that promote greater community and connection among solo travelers, this segment of the travel market represents both a challenge and an opportunity for innovation and growth.

Key Takeaways

• US Solo Travel Market size expected to reach USD 311.6 Billion by 2034, growing from USD 95.1 Billion in 2024, at a CAGR of 12.6%.
• Leisure and vacation travel is a prominent segment, holding 32.6% market share in 2024.
• Domestic travel dominates with a 65.2% share in 2024, driven by convenience, affordability, and diverse destinations.
• Age group 25-40 years holds 46.3% market share, attracted by flexibility, independence, and self-reflection opportunities.
• Females dominate the market with a 66.1% share in 2024, fueled by women-only travel groups and a focus on safety and empowerment.
• Online Travel Agents (OTAs) command 53.5% share in the booking mode segment due to convenience and user-friendly platforms.

Type Analysis

In 2024, Leisure & Vacation Travel dominated with a 32.6% share in the US Solo Travel Market by Type Analysis

Leisure and vacation travel remains a prominent segment in the US solo travel market, holding a significant market share of 32.6% in 2024. This growth is driven by an increasing number of solo travelers seeking relaxation, exploration, and personalized travel experiences. Solo vacations, often centered around leisure and relaxation, appeal to a broad demographic, particularly among those looking to unwind and explore new destinations.

Safari and wildlife travel continue to gain traction, although they make up a smaller portion of the market. This segment attracts eco-conscious travelers who are interested in unique wildlife experiences, contributing to its steady demand. Similarly, eco travel, although still a niche, is expected to see growth as sustainability becomes a priority for more solo travelers.

Business travel, which historically dominated the solo travel market, is showing signs of stagnation in comparison to more recreational travel types. Despite this, it still holds a significant portion of the market due to professionals traveling for conferences, meetings, and networking opportunities.

Adventure and extreme travel attract thrill-seekers looking for adrenaline-pumping experiences, while the others category, covering all other forms of solo travel, also holds a share of the market.

Traveler Type Analysis

In 2024, Domestic held a dominant market position in the US Solo Travel Market with a 65.2% share

The US solo travel market is largely driven by domestic travel, with the segment capturing an impressive 65.2% share in 2024. This dominance is primarily due to the convenience, affordability, and diverse destinations available within the United States. Solo travelers find domestic destinations more accessible, with reduced travel costs, no need for passports, and familiarity with local culture.

International solo travel, while appealing to adventurous travelers looking to explore foreign destinations, makes up a smaller share of the market. Its share is expected to grow gradually as more solo travelers seek international experiences, spurred by the reopening of borders and relaxed travel restrictions post-pandemic.

The domestic travel preference can also be attributed to the ease of planning, more frequent availability of deals, and a growing desire for shorter, more spontaneous getaways. Additionally, solo travelers often choose domestic destinations for safety, comfort, and convenience.

Age Group Analysis

In 2024, 25-40 Years held a dominant market position in the US Solo Travel Market with a 46.3% share

The 25-40 years age group has a dominant presence in the US solo travel market, holding 46.3% of the market share in 2024. This demographic is highly attracted to the flexibility, independence, and exploration opportunities that solo travel offers. Many individuals in this age group are at a stage where they are balancing career progression with personal growth, making solo travel an ideal choice for self-reflection and adventure.

The 41-56 years group follows closely, as many in this age range travel solo to experience new destinations or reconnect with themselves after years of family and work commitments. Despite their smaller share compared to the 25-40 group, they represent a key target market for more relaxed and nature-based travel experiences.

Meanwhile, the 57 years and above category, while steadily growing, makes up a smaller share of the market. These travelers typically seek calm, scenic destinations and wellness-focused vacations. The 18-24 years group, though still a significant demographic, has a smaller portion in the solo travel market, often traveling on a budget and seeking adventure on a smaller scale.

Gender Analysis

In 2024, Female held a dominant market position in the US Solo Travel Market with a 66.1% share

Females dominate the solo travel market in the US, holding a substantial 66.1% share in 2024. The rise of women-only travel groups, empowering solo journeys, and increasing focus on female safety have contributed to this trend. Women are increasingly seeking solo travel experiences to achieve personal growth, explore new cultures, and enjoy the freedom of traveling without the constraints of a travel companion.

Men, while they make up a smaller share of the solo travel market, are still an important demographic. Solo travel among males is often driven by adventure, business needs, or personal exploration. Despite the dominance of females, the male solo travel market is expected to grow as more men embrace the concept of solo exploration.

The market has seen a shift in attitudes toward gender-specific travel experiences. Companies are adapting to the growing demand for solo female travel by providing specialized tours, packages, and support systems to ensure a safe and enjoyable travel experience. This trend is expected to continue in the coming years.

Booking Mode Analysis

Online Travel Agents and Agencies (OTAs) dominate with a 53.5% share in the US Solo Travel Market’s By Booking Mode Analysis segment in 2024.

In 2024, Online Travel Agents and Agencies (OTAs) held a dominant position in the US Solo Travel Market’s By Booking Mode Analysis segment, commanding a significant 53.5% market share. OTAs have become the go-to choice for solo travelers due to their user-friendly platforms, wide range of options, and the convenience of comparing prices. These platforms offer integrated services such as flight bookings, hotel accommodations, and activity reservations, which make them particularly appealing to independent travelers.

Marketplace Booking, while growing in popularity, holds a smaller market share compared to OTAs. These platforms provide travelers with a peer-to-peer booking experience, which allows them to book accommodations and services from local hosts or independent providers.

The unique selling point of marketplace booking is the ability to find more personalized or off-the-beaten-path travel experiences. Despite its appeal, marketplace bookings are still in the process of gaining widespread traction among solo travelers.

Direct Booking remains a competitive option, particularly for travelers loyal to specific brands. However, the share of direct bookings is relatively smaller when compared to OTAs, as consumers increasingly seek convenience and comparison features offered by online platforms.

Key Market Segments

By Type

• Leisure & Vacation Travel
• Safari and Wildlife Travel
• Eco Travel
• Business Travel
• Adventure and Extreme Travel
• Others

By Traveler Type

• Domestic
• International

By Age Group

• 25-40 Years
• 41-56 Years
• 57 Years and Above
• 18-24 Years

By Gender

• Female
• Male

By Booking Mode

• Online Travel Agents and Agencies (OTAs)
• Marketplace Booking
• Direct Booking

Drivers

Growing Interest in Independence and Self-Discovery Fuels Solo Travel

The solo travel market in the US is growing steadily, driven by a rising number of people seeking independence, personal growth, and meaningful experiences. Many individuals are choosing to travel alone to explore new cultures, reflect on life, and build confidence. This emotional and personal motivation is a strong force behind solo travel trends.

In addition, travel has become more accessible and affordable with low-cost airlines, budget accommodations, and hostel networks making it easier for people to plan solo adventures without breaking the bank.

Social media platforms like Instagram, TikTok, and YouTube also play a big role. Travelers who share their solo journeys online inspire others to take similar trips, boosting visibility and acceptance of solo travel. This content creates a sense of community among solo travelers, even if they are traveling alone.

These combined factors are pushing the solo travel trend forward in the US, especially among younger generations and female travelers.

Restraints

Safety Worries and Extra Costs Hold Back Some Solo Travelers

Despite the rising popularity of solo travel, there are still key challenges slowing its growth. One major concern is safety. Many potential solo travelers, especially women, worry about risks such as theft, assault, or medical emergencies while traveling alone. These fears often prevent people from choosing to travel solo.

Another issue is cost. Traveling alone often means no one to split expenses with, which can make hotels, transportation, and other travel services more expensive per person.

Some tour companies also charge a single supplement fee, making the total cost higher for solo travelers than for those traveling in pairs or groups. These financial and safety challenges continue to limit how many people feel comfortable or able to take solo trips, even if they’re interested.

Growth Factors

Special Travel Packages and Unique Destinations Open New Growth Avenues

The US solo travel market has exciting growth opportunities, especially through custom travel experiences. Travel companies are now creating solo travel packages, such as small group tours, solo-friendly cruises, or social travel meet-ups that let people explore independently while still connecting with others. These options offer both safety and social interaction, making solo travel more appealing.

Another key area of growth is in emerging and lesser-known destinations. Solo travelers often seek unique experiences that aren’t found in typical tourist spots. Small towns, nature escapes, and hidden cultural gems are becoming more popular as solo travelers want off-the-beaten-path adventures.

In addition, interest in adventure travel is rising. Activities like hiking, kayaking, and solo cycling are attracting thrill-seekers who want to challenge themselves and enjoy the outdoors. These trends open new doors for businesses to cater to the solo traveler with niche services and experiences.

Emerging Trends

Digital Nomads and Wellness Seekers Drive New Solo Travel Trends

Solo travel in the US is evolving with key lifestyle trends shaping how and why people travel alone. A major trend is the rise of digital nomadism—as more people work remotely, many are combining their jobs with travel, choosing to live and work from different locations. These solo working travelers are fueling demand for long-term stays and coworking-friendly accommodations.

Another trending factor is experiential travel. Instead of traditional sightseeing, solo travelers now look for hands-on and meaningful experiences like cooking local dishes, joining art or cultural workshops, or volunteering in local communities.

Lastly, the health and wellness trend is booming. Many solo travelers are choosing to take time out for self-care with wellness retreats, yoga camps, meditation programs, or spa getaways.

These trips help individuals recharge, reflect, and grow personally, making wellness-focused travel an increasingly popular choice among solo travelers.

Key Players Analysis

Contiki Holidays Limited, traditionally catering to younger travelers, is diversifying its offerings. While maintaining its youthful appeal, Contiki is introducing wellness and culturally immersive experiences, aligning with the interests of Generation Z travelers seeking meaningful journeys. The company’s expansion into destinations like the Beaujolais wine region and Austrian Tyrol reflects its commitment to providing unique and enriching travel options.

Trafalgar, known for its guided tours, continues to emphasize immersive travel experiences. By focusing on authentic local encounters and culturally rich itineraries, Trafalgar appeals to solo travelers seeking deeper connections with destinations. The company’s emphasis on expert guides and curated experiences enhances the solo traveler’s journey.

EF Education First Ltd. (EF Go Ahead Tours) has responded to the growing demand for guided group travel by opening bookings through 2026. This strategic move allows travelers to plan and budget for future trips with unprecedented lead time. EF Go Ahead’s expansion into less-traveled regions like Asia, Africa, and Latin America offers solo travelers unique opportunities to explore off-the-beaten-path destinations with expert guidance.

Austin Adventures, specializing in active and adventure travel, continues to attract solo travelers seeking outdoor experiences. The company’s focus on small group sizes and personalized itineraries ensures that solo adventurers can enjoy tailored and engaging activities in diverse natural settings.

Solos Holidays Ltd. remains dedicated to providing 100% solo traveler experiences. With over 180 destinations and a commitment to no single supplements, Solos Holidays offers a range of options for individuals seeking companionship on their journeys. The company’s emphasis on small group sizes and experienced tour leaders ensures a comfortable and social travel environment.

Airbnb Inc., a significant player in the solo travel market, offers personalized accommodations and experiences that cater to individual preferences. The platform’s diverse listings and local host interactions provide solo travelers with authentic and flexible travel options.

Top Key Players in the Market

• Contiki Holidays Limited
• Trafalgar
• EF Education First Ltd. (EF Go Ahead Tours)
• Austin Adventures
• Solos Holidays Ltd.
• Airbnb Inc.
• Intrepid Travel
• WeRoad
• G Adventures
• Booking Holdings Inc.

Recent Developments

• In March 2025, American Express Global Business Travel announced an amended merger agreement to acquire CWT, aiming to strengthen its position in the corporate travel management sector. This move is expected to enhance their global capabilities and offer a more seamless travel experience for business clients.
• In March 2025, Emerald Holding revealed plans to acquire This is Beyond, a leading event technology platform. The acquisition will allow Emerald to expand its digital offerings, enhancing its event management and experience for its clients in the trade show and conference industry.
• In June 2024, SoftBank-backed travel tech company TravelPerk successfully acquired its U.S. rival, further consolidating its position in the corporate travel market. The deal was accompanied by a $135 million funding round to support TravelPerk’s expansion and the development of new services globally.

Report Scope