Slow Down in Croatia: ‘Find Your Pomalo’ Campaign Celebrates Peaceful Travel and Local Culture

Monday, July 14, 2025

Just in time for the high season of tourism Croatia is luring travelers with a tranquilo lifestyle, via its new campaign, “Find Your Pomalo.” The project is organized by the Croatian National Tourist Board (HTZ) and is inviting tourists to slow down and enjoy the country’s stunning natural sites, as well as its deep history and local traditions. The word “pomalo” used in the campaign is a Dalmatian word for slowly or take it easy, and it describes the campaign perfectly a sensation of being at ease, relaxed, mindful, and in the moment.

In a series of video content for the Guinness storehouse shared on major social media platforms such as TikTok, Instagram, Facebook and YouTube, it promotes a new way for what it calls ‘slow travel’. It also calls on visitors to take a break from the frantic speed of modern life and to soak in the authenticity of Croatia’s serene surroundings, from its quiet coastline to its undisturbed inner villages. The campaign, which will be running until August 2025, calls on travellers to make their own #FindYourPomalo moments and share their experiences with the rest of the world.

Understanding ‘Pomalo’: A Slow Lifestyle in Croatia

The word “pomalo” is deeply embedded in the local culture of Dalmatia, reflecting a way of life where stress and rush are left behind in favor of slower, more mindful living. It represents a philosophy that prioritizes relaxation, connection with nature, and an appreciation for life’s simple pleasures. This lifestyle is in direct contrast to the hectic, fast-paced routines many people face in their everyday lives.

Through this campaign, Croatia aims to share this pomalo mentality with travelers, inviting them to disconnect from their busy lives and reconnect with nature, culture, and themselves. Whether it’s savoring a meal made from local ingredients, strolling through historical towns, or simply relaxing by the sea, the “Find Your Pomalo” campaign encourages people to experience the essence of slow travel.

The Campaign: Promoting Slower Travel Across Social Media

The campaign leverages video content on popular social media platforms like TikTok, Instagram, Facebook, and YouTube, offering a series of clips that showcase the peaceful landscapes, authentic experiences, and local culture that define the “pomalo” way of life. From sunset walks along the Adriatic to tranquil moments spent in the Croatian countryside, the videos are designed to evoke a sense of calm and relaxation.

By encouraging users to share their own slow travel experiences using the hashtag FindYourPomalo, the campaign fosters a community of like-minded travelers who seek meaningful, unhurried experiences. The Croatian National Tourist Board also invites people to visit the official YouTube channel to view the campaign’s main video, which encapsulates the pomalo way of life and invites viewers to explore the quiet corners of the country.

Croatia’s Lesser-Known Destinations: A Sanctuary for Slow Travelers

The “Find Your Pomalo” campaign encourages visitors to explore some of Croatia’s most tranquil destinations, which offer a serene and authentic escape from the busier tourist hotspots. These destinations are ideal for slow travel, where visitors can immerse themselves in the local culture, enjoy peaceful surroundings, and experience a different rhythm of life.

Some of the highlighted destinations include:

• Komiža on Vis Island:
  Known for its untouched beauty, Komiža is a small fishing town on Vis Island, offering a peaceful atmosphere far from the typical tourist crowds. Visitors can enjoy walks along the coastline, explore local vineyards, or savor seafood dishes freshly caught by local fishermen. The pomalo vibe is very much alive here, with its laid-back lifestyle and unspoiled charm.
• Zlarin Island:
  Zlarin is one of the car-free islands in Croatia, known for its serene beaches and crystal-clear waters. The island offers a perfect setting for travelers looking to slow down, relax, and explore its rich history, including the traditional craft of coral harvesting. It’s an idyllic escape for nature lovers and those seeking a peaceful retreat.
• Korčula Island:
  Often referred to as “Little Dubrovnik,” Korčula offers a more peaceful alternative to its famous neighbor. Known for its medieval architecture, beautiful beaches, and vibrant cultural heritage, Korčula is a great destination for slow travel, where visitors can wander through quaint streets, visit vineyards, or enjoy fresh, local food.
• Tavira:
  A charming town in the eastern Algarve, Tavira is known for its quiet beaches and historical sites, such as the Roman Bridge and ancient churches. Visitors can explore the winding streets of the town center or relax on one of the many secluded beaches, perfect for a pomalo escape.

Benefits of Slow Travel and Sustainable Tourism

In addition to offering peace and relaxation, slow travel encourages a more sustainable and responsible approach to tourism. By visiting less crowded destinations and embracing local cultures, travelers contribute to the preservation of the environment and the well-being of local communities. The “Find Your Pomalo” campaign aligns perfectly with Croatia’s goals for sustainable tourism, promoting travel experiences that are authentic and low-impact, ensuring that future generations can continue to enjoy the country’s natural beauty and heritage.

Conclusion

Croatia’s “Find Your Pomalo” campaign invites travelers to slow down, connect with nature, and experience a more mindful way of traveling. With its focus on authentic experiences, peaceful destinations, and local traditions, the campaign encourages a travel style that promotes well-being, sustainability, and relaxation. As tourism trends increasingly shift towards slow travel, Croatia offers the perfect backdrop for this movement, with its rich culture, stunning landscapes, and laid-back atmosphere.

Join the campaign and share your own FindYourPomalo moments on social media, and discover why Croatia is the ultimate destination for those seeking a slower, more meaningful way of experiencing the world.