Now is the Time to Explore Switzerland by Train: Railbookers Launches Switzerland Week with Great Offers

Thursday, July 24, 2025

Railbookers in partnership with Swiss Travel System AG and Switzerland Tourism, announced the first ever Switzerland Week, which will take off from July 28, 2025. It’s an entire week of promotional and exclusive discounts on Swiss rail travel, further solidifying Switzerland’s status as a top spot for rail tourism. Featuring exclusive offers on up to 200 itineraries from the world famous Glacier Express to the panoramic Bernina Express Switzerland Week is set to boost visitor numbers to the destination as well as heighten the profile of Swiss train travel’s comfort and stunning scenery. The Expo will take place upon the Swiss National Day of August 1, 2025, again underlining the cultural and picturesque drawing power of the nation.

Switzerland’s economic reopening with discounted train rides

Switzerland Week is taking place as a week-long event aiming to encourage more tourists to visit Switzerland and offers travel deals to make traveling to the country easier and more affordable for overseas visitors, especially those who want to travel by rail. Railbookers has discounts available on a selection of Swiss rail journeys, so visitors can take in the Swiss scenery and famous train routes at a fraction of the cost. Offering savings of up to $700 per couple, the event applies to Swiss rail vacations which are not only a memorable and sustainable way to explore Switzerland’s scenic lakes and mountains but to its historic towns and world-famous landmarks as well.

Passengers can now reserve trips on some of Switzerland’s most scenic trains, like the Glacier Express, Bernina Express, Gotthard Panorama Express and GoldenPass Express. These legendary locomotives chug through the Swiss Alps, passing little hamlets, aquamarine Alpine lakes and towering snowy peaks, and offer an exceptionally scenic and efficient way to experience the natural beauty that Switzerland has to offer.

Promoting Sustainable Rail Tourism

Sustainable travel is more and more important for travelers and visiting Switzerland on a rail pass is one of the most environmentally friendly ways to see the country. Through Switzerland week visitors are persuaded to opt for the environmentally efficient mode of travel with its train offer, instead of travelling by car or air and so play a part in driving forward the current reduction in CO2 emissions and the preservation of the world’s environment. Traveling by train also means traveling carbon neutral on clean, renewable energy, while discovering Switzerland’s breathtaking landscapes.

This is in line with Switzerland’s wider sustainability ambitions to reduce carbon emissions in the tourism sector. As more tourists are searching for greener ways of travelling, Switzerland’s efficient and sustainable rail network is growing in appeal for those responsible travellers who wish to soak up the diverse and beautiful natural and cultural assets of the country without damaging the environment.

Rail Travel to Key Tourist Destinations

Switzerland Week also helps open up some of Switzerland’s must see sights to wider range of tourists who can now include them in their itineraries around the country. From the city hubs of Zurich, Geneva, and Basel to natural attractions of Lake Geneva, the Matterhorn, and Jungfrau region, Switzerland has something for every kind of visitor.

For instance, the Glacier Express links Zermatt and St. Moritz, home to two Swiss top resorts, offering passengers incredible views of the Swiss Alps. Equally scenic is the Bernina Express between Chur and Tirano, which traverses charming valleys, glaciers, and lakes. With such trains as these, as well as the Golden Pass Express, no better way to explore the many different regions of Switzerland in comfort and style.

Attracting International Tourists

Now, with the world reopening and everything travel-related starting to stir, Railbookers has launched Switzerland Week to draw travelers from far and wide to their promotions and travel plans, all of which fit a broad spectrum of interests.

Switzerland’s appeal globally, particularly as a rail destination spending part of a journey ankle deep in snow, for example, it is also growing as travelers look for new ways to explore regions sustainably, and with a sense of place. The Switzerland Week is an easy way for visitors to plan such trips, and it provides visitors a more accessible way to enter the country’s peerless railway network. Railbookers is also promoting these special offers to travel advisors, wanting to entice tourists to see Switzerland by train, which is one of the best ways to see the country’s jaw dropping scenery and rich culture.

Increasing Quality of Services: Other Services Offered to Visitors

Apart from bargain rail trips, Railbookers has further services to make the overall visit better. ServicesLike accommodations in top hotels, sightseeing tours, and the opportunity to visit world renowned museums, galleries and world heritage sites. For instance, travelers can include guided tours of the Swiss National Museum in Zurich or visits to the centuries-old Château de Chillon by Lake Geneva.

Culinary experiences For those travelers looking for unique activities to do, Railbookers offers things like chocolate making class, cheese-tasting sessions or scenic lake cruises.

One to Watch: The Rise of Rail Tourism

Switzerland Week’s success is anticipated to continue to generate rail tourism growth in Switzerland, with Railbookers revealing a 47% year-on-year increase in departures to Switzerland in 2025 over 2024. This increase in traffic reflects an increasing interest in rail travel at a time when more and more travellers are placing the environment first and want to use rail to unlock a destination. Switzerland’s legendary train system, in the company of its incomparable landscapes and fascinating past, is the ultimate destination for a travel by rail enthusiast.

With the rail tourism market only growing, this allows Railbookers the ability to bring even more visitors the chance to experience Switzerland by train.

Conclusion

This week of Switzerland has been a real eye opener to everything that rail tourism in Switzerland has to offer, making Switzerland reachable and affordable to the traveler to enjoy the Swiss scenics and culture. Through collaborations with Swiss Travel System AG and Switzerland Tourism, Railbookers is providing snap happy tourists with the opportunity to see the best of Switzerland in a green and cost-effective way. The discounts and train system alone are enough to make even the experienced traveler to consider trying this service for the first time. With rail tourism being supported to this day, Switzerland is still one of the best places where adventure, culture, and sustainability converge.

(Source: Switzerland Tourism.)