Taiwan to establish senior-friendly travel system
1 min readFollowing the launch of Taiwan’s Golden Years tourism brand in 2023, the tourism authority is now set to introduce a Golden Years Tour certification system that will guide travel agencies in crafting high-quality tour packages that are friendly for all ages, particularly senior travellers.
Golden Years Tour certifications will apply to various aspects of hospitality, including F&B, accommodation, sightseeing, shopping, and transportation. Itineraries are designed to meet the needs of senior citizens, featuring age-appropriate travel and an emphasis on slow travel.
The Tourism Administration, Ministry of Transportation and Communications (MOTC) has invited senior artists and internet celebrities to produce promotional videos and participate in demonstration itineraries.
Tourism Administration deputy director-general, Trust Lin, said at a December press conference on the initiative: “Seniors are a key market for us. They have both the time and desire to travel. Also, healthcare is a strength of Taiwan, and we want to build Taiwan into a top health tourism destination.”
For a start, eight travel agencies have prepared 11 Golden Years Tour model programmes. The Tourism Administration will help even more travel agencies to create similar certified tours this year.
